Over the past two nights, we’ve laid the foundation for building your online presence. In Episode 1, we identified the heart of your business—what you do, who you serve, and the problem you solve. Last night, we talked about defining your #1 goal for going online and started thinking about your brand with things like logos, colors, and fonts. Tonight, we’re taking everything you’ve worked on so far and putting it all together to complete Step 1 of my Instant Potatoes Framework: Gather the Ingredients! Think of this step as prepping the pantry before you start cooking. You’ve already collected most of the ingredients—you just need to mix them together into a clear picture of your online presence.